Senior living
Respect the family. Show results.
Senior living prospects research for months, often on behalf of a parent. Your marketing stack needs to be patient, compliant, and always ready to hand a warm lead to a real person.
90+ day journeys · compliance-reviewed creative · human handoff on sensitive threads
Operators tell us
The three things that made them look.
- 01
Long, sensitive buying journeys
The average senior living consideration window is 90+ days. Short-cycle marketing tools break down.
- 02
Compliance and care copy
Care-level claims, memory care descriptions, and pricing transparency all carry regulatory weight. Template creative won't cut it.
- 03
Adult-child decision makers
You're marketing to the family, not the resident. The funnel has two audiences and two message paths.
What you get on day one
Six modules. One launch. Live in two weeks.
Family-first site structure
Separate narratives for residents and their children, with messaging and imagery that honor the decision.
Long-cycle lead nurture
Month-one, quarter-one, year-one touch points keep you top-of-mind when the family is finally ready.
Chatbot with human handoff
Answers the practical questions at 2am, hands sensitive conversations to your community liaison by day.
HIPAA-safe intake form
Capture basics without collecting protected health info until a real person is on the line.
Tour + respite stay booking
Multi-step tour flow for memory care, assisted living, respite. Flexible to your community's ritual.
Reputation + review integration
A Place for Mom, Caring.com, Google reviews, surfaced in one view, responded to from one inbox.
One platform
The same modules every operator gets. The playbook is what changes.
Same site engine, same pixel, same chatbot, same ad studio. Different intake playbook, different creative library, different compliance guardrails per vertical.